NEW HAVEN, Conn. (June 20, 2013) — Cesar Pelli will be the keynote speaker at the annual gathering of the Urban Land Institute, addressing a topic for which the organization has honored his work: placemaking.
ULI, which represents land use and real estate development disciplines, will convene in Philadelphia on June 24 and 25 for “ULI Place Making 2013: New Drivers. New Partners.” The conference brings together architects, planners, real estate developers, researchers, and others.
Pelli will highlight several of his projects from over the years, including two in Philadelphia: Cira Centre and the new Ambulatory Care Center under construction for the Children’s Hospital of Philadelphia. He will touch upon both buildings and master plans by Pelli Clarke Pelli Architects, including the firm’s work in Bilbao, Spain, one of the best known examples of placemaking through urban regeneration in the late 20th century. The firm’s work there included collaboration on the master plan for the Abandoibarra district, where it also designed the Torre Iberdrola. Other highlights will include the firm’s recent large mixed-use developments in Asia, where rapid urbanization calls for new approaches to placemaking. Finally, in a rare architectural project that spans decades, he will discuss his work at the Pacific Design Center in West Hollywood, Calif., from the “Blue Whale” in the 1970s to the Red Building opening at the end of the year. Mr. Pelli will show how his colorful landmark buildings have shaped a commercial development as it evolved from a single showroom building to an office complex and cultural outpost over a 40-year period.
The Urban Land Institute, which promotes best practices in land use through research and education, has honored projects by Pelli Clarke Pelli Architects including the Overture Center for the Arts in Madison, Wisc., and most recently, The Avenue in Washington, D.C.
More information about the conference is available from the Urban Land Institute.