Headquarters & Office Buildings

The Red Building completes the Pacific Design Center, a West Hollywood landmark that spans nearly 40 years of design and construction. With the addition of the Red Building, the horizontal Blue Building and the chamfered Green Building are reinvented as elements in a new composition around the Pacific Design Center’s plaza. The building will add 37,200 square meters (400,000 square feet) of office space and parking for nearly 1,500 cars.

The most dynamic of the three, the Red Building is composed of two curved, sloping towers atop seven levels of parking. The six-story West Tower slopes inward against the Hollywood Hills to the north. The eight-story East Tower continues the gesture, curving upward and culminating in a high point to the east.

Between the two towers will be a seventh-floor courtyard planted with palm trees. The walls facing the Palm Court will be of the same technology as the red walls, but will use white glass to give the courtyard a light, ethereal quality. This outdoor space will offer views of the Hollywood Hills to the north, and the Green and Blue Buildings and public plaza to the south. The West Tower is raised above grade to provide vehicular entrance to a covered motor court below the Palm Court. The walls of the Motor Court will be of lighted channel glass. Each tower will have separate lobbies at both the Motor Court and Palm Court levels.

Like the previous two Pacific Design Center buildings, the Red Building will be clad in glass. While the glass of the earlier buildings was opaque, the façade of the Red Building includes both transparent and fritted glass. To create a taut, all-glass appearance, the red glass is held in its aluminum frames with silicone.